Al-Jouf's Signature Date Variety Sees High Demand at Annual Festival

Helwat Al-Jouf dates have emerged as the primary attraction at the 12th Dumat Al-Jandal Dates Festival, drawing record interest for their unique flavor and superior quality.

 Producers report a surge in demand for this variety, citing its natural sweetness and nutritional value as key drivers of its popularity among local and regional consumers.

 Exhibitors noted that the success of Helwat Al-Jouf dates reflects the region’s agricultural heritage and the high standards of local palm cultivation. By providing a prominent marketing platform, the festival continues to enhance the economic value of local varieties, support farmers, and increase the competitiveness of Al-Jouf’s agricultural products in the wider market.