First Saudi Hajj Company Begins Global Expansion with UK Branch

Ithraa AlKhair, a leading Saudi Hajj and Umrah services company and a subsidiary of Saudi Arabia's Ithraa AlDiyafa Holding Group, has opened its first international office in Birmingham, marking a significant step towards global market expansion. The move represents an ambitious strategy to extend the company's four-decade expertise beyond the Saudi borders.

The high-profile inauguration featured top executives, including Dr. Ahmed Sindi, Chairman of Ithraa AlDiyafa Holding, Dr. Ayedh Al Guwenim, Group President, and Mohammed Saad Khan, CEO of Ithraa AlKhair. The event was further bolstered by the presence of senior company leadership and media representatives from both local and international outlets.

"Our Birmingham office embodies our unwavering dedication to elevating the pilgrimage experience for Muslims globally," Dr. Ahmed Sindi declared during the ceremony. He highlighted the company's commitment to developing innovative services tailored to British and European Muslims, emphasizing their strategic vision to be a pioneering force in hospitality and Hajj and Umrah services.

Targeting the UK's three million Muslims, the new office will provide end-to-end pilgrimage support that reflects Saudi hospitality excellence. Services range from streamlined visa and travel arrangements to innovative pre-journey guidance and detailed post-return assistance, ensuring a seamless and enriching experience for pilgrims.

Announcing the strategic significance of the new office, Dr. Ayedh Al Guwenim described it as a direct implementation of Vision 2030's ambitious goals. The initiative aims to support the Kingdom's target of hosting 30 million Umrah performers yearly, with a focus on providing top-tier services that prioritize pilgrim comfort and safety through innovative technological solutions.

Mohammed Saad Khan, CEO of Ithraa AlKhair said, "This office represents a pivotal connection point for transforming Hajj and Umrah services. We're excited to bring our innovative approach to British and European Muslims, offering integrated solutions and advanced technologies that not only streamline the pilgrimage journey but also ensure a deeply meaningful and memorable spiritual experience."£

To complement the office launch, the company is organizing a comprehensive orientation event for British pilgrims ahead of the upcoming Hajj season. Through targeted workshops and educational programs, the initiative seeks to provide in-depth guidance, ensuring participants are fully prepared for a secure and spiritually enriching pilgrimage experience.

As part of a global outreach strategy, the company is rolling out a series of awareness events across key international locations, spanning Hong Kong, Paris, and Belgium. This approach reflects the organization's core mission of delivering tailored services to each pilgrim and its aspiration to emerge as the leading international partner in elevating the global pilgrimage experience.